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GTM Foundry.

GTM Foundry

We build your entire sales engine, then run it.

Systems, operators, and strategy under one roof. We install the pipeline that turns cold markets into booked revenue, and we keep it running.

Trusted by 44+ agencies, funds, and GTM teams

The problem

Building GTM in-house is broken by design.

Most B2B teams cobble together people, tools, and strategy from separate vendors. The gaps between them are where pipeline dies.

1

You hire before the system exists

Bringing on SDRs before you have a repeatable motion means you pay to run experiments manually. Most reps churn before anything sticks.

2

Every tool is an island

Your CRM, sequencer, enrichment stack, and analytics do not talk to each other. Your team patches it together with exports and gut feel.

3

Agencies deliver decks, not pipelines

Strategy consultants hand you a slide on your ICP and disappear. No one stays long enough to make the motion actually work in the real world.

What we do

Three levers. One revenue engine.

GTM Foundry wraps systems, people, and strategy into a single engagement so nothing falls through the cracks.

Systems

We design and build the sales infrastructure that scales with you. From CRM architecture to AI-powered outbound sequences, every workflow is engineered for repeatability and speed.

  • CRM setup and data model design
  • Outbound and inbound automation flows
  • AI enrichment and lead scoring pipelines
  • RevOps reporting and attribution dashboards

People

The best system is useless without skilled operators. We source, vet, and place GTM specialists who already know how to run the stack we build.

  • Embedded SDR and RevOps placement
  • GTM operator sourcing and vetting
  • Ramp support and onboarding playbooks
  • Fractional leadership for early-stage teams

Consulting

Strategy without execution is guesswork. We stay in the room as ongoing advisors, translating pipeline data into clear decisions on ICP, sequencing, and growth levers.

  • ICP definition and segmentation
  • GTM motion design and iteration
  • Weekly pipeline review and coaching
  • Experiment design and A/B analysis

The process

How we engage

A structured five-step process that takes you from audit to optimized revenue motion without gaps or handoff drama.

01

Understand what you have and what is missing

We spend the first week inside your stack. We audit your CRM, sequences, tooling, and headcount to build an honest baseline before recommending anything.

02

Design and deploy the right infrastructure

We build the workflows, automations, and data pipelines your team needs. No off-the-shelf templates. Every system is spec'd to your motion and your market.

03

Place operators who can actually run it

We source and embed GTM specialists with hands-on experience in the exact tools you are using. They ramp in days, not months.

04

Execute the motion with weekly accountability

Your new team runs the system we built, with weekly reviews and real-time Slack access to our strategists. Nothing goes dark between calls.

05

Iterate based on real pipeline data

Every two weeks we pull conversion data, identify the biggest drop-off, and ship a targeted improvement. Continuous gains compound over the engagement.

The stack

The stack we build on

50+ GTM tools we configure, integrate, and orchestrate for clients every day.

Outbound

SmartleadSmartlead
InstantlyInstantly
LemlistLemlist
OutreachOutreach
SalesloftSalesloft
MailchimpMailchimp
Reply.ioReply.io
LinkedInLinkedIn
GmailGmail
SlackSlack
SmartleadSmartlead
InstantlyInstantly
LemlistLemlist
OutreachOutreach
SalesloftSalesloft
MailchimpMailchimp
Reply.ioReply.io
LinkedInLinkedIn
GmailGmail
SlackSlack

CRM

HubSpotHubSpot
SalesforceSalesforce
PipedrivePipedrive
NotionNotion
AirtableAirtable
ZendeskZendesk
IntercomIntercom
ClickUpClickUp
AttioAttio
CloseClose
HubSpotHubSpot
SalesforceSalesforce
PipedrivePipedrive
NotionNotion
AirtableAirtable
ZendeskZendesk
IntercomIntercom
ClickUpClickUp
AttioAttio
CloseClose

Enrichment

ClayClay
Apollo.ioApollo.io
ClearbitClearbit
ZoomInfoZoomInfo
LeadMagicLeadMagic
LushaLusha
ProspeoProspeo
Hunter.ioHunter.io
TwilioTwilio
SegmentSegment
ClayClay
Apollo.ioApollo.io
ClearbitClearbit
ZoomInfoZoomInfo
LeadMagicLeadMagic
LushaLusha
ProspeoProspeo
Hunter.ioHunter.io
TwilioTwilio
SegmentSegment

Dialers

SalesfinitySalesfinity
NooksNooks
OrumOrum
KixieKixie
ZoomZoom
RingCentralRingCentral
DialpadDialpad
AircallAircall
SalesfinitySalesfinity
NooksNooks
OrumOrum
KixieKixie
ZoomZoom
RingCentralRingCentral
DialpadDialpad
AircallAircall

AI

OpenAIOpenAI
AnthropicAnthropic
PerplexityPerplexity
GongGong
ChorusChorus
FirefliesFireflies
AvomaAvoma
OpenAIOpenAI
AnthropicAnthropic
PerplexityPerplexity
GongGong
ChorusChorus
FirefliesFireflies
AvomaAvoma

Automation

ZapierZapier
MakeMake
n8nn8n
ApifyApify
TypeformTypeform
CalendlyCalendly
WebflowWebflow
StripeStripe
ZapierZapier
MakeMake
n8nn8n
ApifyApify
TypeformTypeform
CalendlyCalendly
WebflowWebflow
StripeStripe

Data

Google SheetsGoogle Sheets
Google AdsGoogle Ads
SnowflakeSnowflake
BigQueryBigQuery
AmplitudeAmplitude
MixpanelMixpanel
PostHogPostHog
MetabaseMetabase
Google AnalyticsGoogle Analytics
Google SheetsGoogle Sheets
Google AdsGoogle Ads
SnowflakeSnowflake
BigQueryBigQuery
AmplitudeAmplitude
MixpanelMixpanel
PostHogPostHog
MetabaseMetabase
Google AnalyticsGoogle Analytics

Outbound

SmartleadSmartlead
InstantlyInstantly
LemlistLemlist
OutreachOutreach
SalesloftSalesloft
MailchimpMailchimp
Reply.ioReply.io
LinkedInLinkedIn
GmailGmail
SlackSlack

CRM

HubSpotHubSpot
SalesforceSalesforce
PipedrivePipedrive
NotionNotion
AirtableAirtable
ZendeskZendesk
IntercomIntercom
ClickUpClickUp
AttioAttio
CloseClose

Enrichment

ClayClay
Apollo.ioApollo.io
ClearbitClearbit
ZoomInfoZoomInfo
LeadMagicLeadMagic
LushaLusha
ProspeoProspeo
Hunter.ioHunter.io
TwilioTwilio
SegmentSegment

Dialers

SalesfinitySalesfinity
NooksNooks
OrumOrum
KixieKixie
ZoomZoom
RingCentralRingCentral
DialpadDialpad
AircallAircall

AI

OpenAIOpenAI
AnthropicAnthropic
PerplexityPerplexity
GongGong
ChorusChorus
FirefliesFireflies
AvomaAvoma

Automation

ZapierZapier
MakeMake
n8nn8n
ApifyApify
TypeformTypeform
CalendlyCalendly
WebflowWebflow
StripeStripe

Data

Google SheetsGoogle Sheets
Google AdsGoogle Ads
SnowflakeSnowflake
BigQueryBigQuery
AmplitudeAmplitude
MixpanelMixpanel
PostHogPostHog
MetabaseMetabase
Google AnalyticsGoogle Analytics

Signals

Outreach that fires when buyers move

Spray-and-pray is dead. We wire intent and trigger data into your CRM so every sequence starts with a reason to reach out.

1st-party

Signals from your own funnel

The warmest intent you can act on. These are people already touching your website, product, emails, and events. Fastest to route, cheapest to capture, and criminally underused.

  • Website Visits
  • CRM Data
  • Outreach Replies
  • Product Usage
  • Webinar Attendance
  • Gated Content
  • Meeting Forms

2nd-party

Signals from shared surfaces

Intent that shows up on platforms you share with buyers: ad networks, review sites, partner ecosystems, and LinkedIn. You do not own the surface, but you can watch it.

  • Ad Engagements
  • Review Sites
  • Partner Signals
  • LinkedIn Engagement
  • Champion Tracking
  • Warm Intros

3rd-party

Signals from the open market

External changes that predict buying windows: hiring spikes, funding rounds, tech migrations, and topic-level intent data. Perfect for timing cold outreach before the RFP exists.

  • Buyer Intent
  • Technographics
  • Job Openings
  • Funding Rounds
  • News + Media
  • Social Signals

Proof

Results that compound

0+

Revenue pipelines built

0+

GTM operators placed

0%

Average ramp reduction

0x

Client pipeline lift

What clients say

GTM Foundry did not just hand us a playbook. They built the whole machine and staffed it with people who knew how to run it on day one.
Alex Rivera / VP Sales, Series B SaaS

Ready to build your revenue engine?

We build the systems, staff the operators, and steer the strategy.